eMedia Monitor, MT Connect partner on global broadcast monitoring marketplace

eMedia Monitor and MT Connect have formed a partnership that will let media intelligence buyers access real-time TV and radio content from 94 countries through a single marketplace integration. The deal is designed to simplify international broadcast sourcing as monitoring teams expand coverage across markets and channels.

Why it matters: - The partnership gives media intelligence teams a single way to source international broadcast content instead of working with multiple providers. - The integration is aimed at buyers tracking reputation, policy, competition and sentiment across borders. - MT Connect gains broader broadcast coverage, while eMedia Monitor gains access to MT Connect's international user base.

What happened: - eMedia Monitor and MT Connect announced a partnership on July 21, 2026. - MT Connect users will be able to access eMedia Monitor's national broadcast content packages directly inside the MT Connect platform. - The content will be available as country-specific broadcast packages. - Organisations interested in the offer are invited to contact MT Connect via mtconnect.ai.

The details: - eMedia Monitor's monitoring infrastructure spans 94 countries, 42 languages and more than 3,500 broadcast channels. - The platform captures TV, radio, web TV, podcasts, YouTube, TikTok and digital news channels in real time, 24 hours a day. - eMedia Monitor uses speech-to-text transcription adapted to country-specific language characteristics in 42 languages. - MT Connect operates as a global media intelligence content marketplace and a single platform for media intelligence buyers and trusted content providers across the FIBEP network. - The partnership is meant to remove a key workflow problem for media intelligence teams that need reliable, real-time broadcast access at international scale. - The companies said more details on coverage packages and access through MT Connect will be announced shortly. - eMedia Monitor lists 35,000+ podcasts, 24/7 real-time monitoring and coverage across TV, radio, web TV, podcasts, YouTube, TikTok and digital news channels. - eMedia Monitor says its customers include Airbus, Volkswagen Group, Cision, Aitastic, Unicepta, FGS Global, the European Commission and the European Central Bank. - The company also cites Gold awards from the DataComms Awards 2026 and the AMEC Awards 2025. - MT Connect says the platform is built for media monitoring companies and trusted FIBEP partners and is developed by Media Track.

Between the lines: - The deal reflects continued demand for international broadcast monitoring that can be purchased and managed from one place. - The partnership also shows how marketplace models are moving into media intelligence distribution, not just content sourcing. - Michelle Harold, VP of Global Partnerships at eMedia Monitor, said MMOs are under pressure to deliver broader coverage with leaner workflows. - Alan Malligsen, chief partnership officer at MT Connect, said the goal is to make trusted global media content easier to access.

What's next: - MT Connect and eMedia Monitor said more information on content availability, coverage packages and platform access will follow soon. - Both companies are using the partnership to push broader international broadcast monitoring adoption among media intelligence buyers. - eMedia Monitor says organisations can explore the partnership by contacting MT Connect directly through the platform's website.