AGP Executive Report
Last update: 11 hours agoAd Rules: Thailand will require identification for paid social-media ads from November, adding compliance demands for advertisers and platforms. Media Buying: Brands are shifting spend toward retail and social, while buyers weigh a more uncertain outlook; Indian adhesives maker Pidilite also plans higher marketing investment to build categories. Agency Moves: Coca-Cola has split its global media work between WPP and Omnicom, with Omnicom also winning Lavazza’s reported $110 million account. AI and Rights: More than 60 media groups are challenging AI companies over copyright opt-outs, as the industry presses for clearer rules on content use. Creative Work: A YARD NYC breast-cancer awareness campaign turns “Send Nudes” into a prompt for women to track changes—an attention-grabbing example of cause-led advertising.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.